Οι αλγόριθμοι που λειτουργούν με τεχνητή νοημοσύνη γίνονται όλο και πιο εξελιγμένοι, οδηγώντας σε πιο εξατομικευμένα αποτελέσματα αναζήτησης και βελτιωμένες εμπειρίες χρηστών.
Η επικοινωνία μαζί τους ήταν πάντα άμεση και σαφης, με τακτικές ενημερωσεις για την πρόοδο των καμπάνιων και διαφανή παρουσίαση των αποτελεσμάτων.
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Είναι η μορφή μάρκετινγκ που στοχεύει στο ευρύ κοινό, χωρίς δυνατότητα ακριβούς στόχευσης.
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